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Heimtextil | Frankfurt

2016 wallpaper trends

Impressions of Heimtextil by Matthias Fuchs, Head of International Sales

What trends are you seeing on the wallpaper market?
The trend towards fleece wallpapers, as opposed to paper, remains in full force. Wallpaper continues to be trendy and colourful, meaning that manufacturers are thinking creatively and playing around with new materials and surfaces. What’s more, wallpaper is still very much at home in high-class interiors. This is where the new ZR collection fits in best.

What is being wallpapered? Patter, single-colour, structure, smooth, paper, vinyl, fleece
The combination of patterns and single-colour wallpapers is particularly popular. The feature wall also acts as a real eye-catcher behind a sofa, bed or in an open-plan kitchen. There is high demand for beautiful and unusual structures and elements of three-dimensionality. Vinyl wallpaper works best here and is still very much in trend.

What are the benefits of wallpaper over other wall design options?
Wallpapers allow you to choose patterns and structures that a painter cannot produce. There is a wide range of unusual surfaces and designs suitable for every room in order to create a cosy living space. What’s more, wallpaper can be quickly changed, particularly using fleece carriers. This way, you can use wallpaper to change the entire face of a room in no time at all.

Our New Wallcoverings Collection

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